We are well into 2018 and if you have not put your marketing strategy together for this year yet, you are way behind. In order to stay ahead of the competition, you need the right real estate marketing strategies.
Below are the top eight real estate marketing strategies for 2018.
1. Use high quality images
It is very obvious when poor quality photos are being used in your marketing collateral and real estate listings. If you are a prospective real estate client, you are not going to be left with the best impression. So as we continue to go through 2018, there is no excuse to be using poor-quality photography. The good news is, you do not need a super fancy camera to get great pictures. A digital camera will do just fine. Throw in some natural lighting and vary up the angles and you will have some great shots. Once you have your images together, consider putting them on a real estate flyer. You can choose your template and design it as you wish. This is a great way to show off your properties.
2. Put out valuable content
As a real estate agent, your main focus is home buyers and sellers but not everyone one is actively looking to buy or sell. For this reason, it is important to position yourself as someone to turn to for valuable information. This could be anything from home design tips or local events and news. Providing shareable content will further expand your exposure to potential clients and you will be the first one they call when they are ready.
3. Have an active presence on Social Media
Using social media to grow your real estate business is key to your success. In addition to posting your latest home listing, you need to provide content that is of value to your audience. Posts in regards to restaurants, schools, local concerts and business openings are all great things to share. You should also take the time to interact with your audience by asking questions and responding to comments. This helps show your followers that you are passionate about your job and the neighborhoods you represent.
Referrals are by far one of the best ways to get more business but most real estate agents are not putting forth the effort necessary to get them. Come up with a strategy to request referrals from clients and make it standard practice. People trust the recommendation of a friend or family member over any other form of marketing so it is definitely worth your time. If you have done a great job for your clients, they will have no problem passing on your business card.
5. make sure your Database is clean
If your database is outdated or just has bad data, all your efforts to create great content will be for nothing. Be sure to regularly clean up your data and never leave anyone on it that has requested to be unsubscribed.
6. keep in touch with Clients
Real estate is all about building relationships and keeping the connection going. As we mentioned above, your clients are not always going to be contacting you for your services. But you do want them to remember you when the time comes. A great way to maintain communication is with email newsletters. Another great way to maintain that connection is by simply picking up the phone and thanking your clients for their business. This can be done right after a transaction or even a year down the road. If you have the budget, you can also think about sending out birthday cards or holiday cards. Your clients will enjoy receiving something that does not have to do with a business transaction.
7. Install Live Chat on your Website
When potential clients come to your website, you want them to have the best experience possible. One of the best ways to ensure this is by installing live chat software on your website. It will give your visitors the ability to communicate with you in real time so any questions they may have will not go unanswered. You will definitely be creating a better user experience for your visitors and you also get valuable information that can be used for a follow up phone call.
8. Automate Your Marketing
For real estate agents, it is essential to always have prospects in the pipeline. With that being said, there is quite a bit to get done on a daily basis in order to run a successful business. For this reason, scheduling out your posts to Instagram and any other social media platforms you are on is a real time saver. If you find yourself struggling to come up with great content to share, consider using a company that can create custom social media content for you.