7 Facebook Marketing Tips For Shopify Store Owners

 

When it comes to retail businesses, Facebook can be a valuable tool when used effectively.  With organic reach on the decline, you may think Facebook is not the platform to focus on, but it is quite the opposite.

Below are tips on how to effectively use Facebook for your retail business.

1. Offer coupons

People love to save money and the business that is putting out coupons, discounts and promo codes is going to win.  Doing this will not only boost interest in your products but also build loyalty. Just like you should offer discounts and other promotional deals as an exit offer to get people to pull the trigger before abandoning your site, using a coupon code in a Facebook post is the way to go.  You just want to make sure to have different codes for every social platform you are promoting them.  This will help you keep track and see which are proving most effective.

2. Host a contest or giveaway

As much as everyone loves a discount, a freebie is retail nirvana.  You can run a contest or giveaway on Facebook to both existing and potential customers.  In an effort to increase the traffic to your store, you can set up some guidelines around your contest that require customers to come to the store to enter.  You can also announce the winner in store on a particular day and time.  If you are looking to increase your traction online, consider doing a Facebook contest.

 3. Host events

Hosting events is a great way to build that community feeling with your followers.   Put together an in-store party where you offer the guests an opportunity to shop at some point.  Create the event through your Facebook business page and include all the important details and don’t forget to include a link back to your store.

You can help generate buzz for your event by promoting it on all your social media channels and by engaging in conversations with those that have rsvp’d.  Even if you don’t see the big turn out right away, don’t give up.  As you continue to host events, people will see that you have a lot going on and their interest will grow.

You also do not have to host an event at your store, you can create a virtual event like a video chat.  Check out Facebook live and take viewers behind the scenes or give them a sneak peak of something exciting you have in the pipeline. Make the offer even sweeter by offering attendees a discount or free gift for attending.

4. Use facebook store

Retailers who sell products online should create a Facebook store. Consumers will be able to easily shop your products without having to go to your website.  It is as simple as uploading your photos and adding product info to the images.

5. Use Live chat

When it comes to customer service, if you are not using live chat, you are not keeping up with the times. Facebook live chat can be added to your site so you can provide real time customer support and shoppers do not need to be on Facebook to interact with your Facebook page.  Whether you get a lot of engagement with it or not, live chat is important to have so that shoppers know they can easily get in touch with you and it also helps build trust with your brand.

6. Reward Loyal Customers

Give a shout out to your most frequent customers by featuring them in a Facebook post.  Be sure to tag them so they receive a notification. People are more likely to engage with and share content that they are featured in or if someone they know is being featured. Customers really enjoy discounts, also be sure to reward them with some exclusive perks.

 7. Advertise on Facebook

Putting aside advertising dollars for your Facebook marketing is key.  If you expect to generate results organically, you won’t yield very good results.  With that being said, you do not have to have a big budget to advertise with Facebook.  Start out with just $10-$15 and it is all you need to help you gain some traction.

You may think you need to have some background in marketing to know what to do but Facebook advertising is designed to be accessible to anyone regardless of expertise.  They offer a bunch of ways to target your ideal audience and any data/feedback you get from your efforts will help you fine tune your marketing efforts moving forward.

final thoughts

When it comes to using Facebook for marketing, you need to commit and stick with it. The above tips will help you more effectively use this platform to help not only grow your business but enhance the relationships you have with your ongoing customers.

 

Top Eight Real Estate Marketing Tips For 2018

We are well into 2018 and if you have not put your marketing strategy together for this year yet, you are way behind.  In order to stay ahead of the competition, you need the right real estate marketing strategies.

Below are the top eight real estate marketing strategies for 2018.

1. Use high quality images

It is very obvious when poor quality photos are being used in your marketing collateral and real estate listings.  If you are a prospective real estate client, you are not going to be left with the best impression. So as we continue to go through 2018, there is no excuse to be using poor-quality photography. The good news is, you do not need a super fancy camera to get great pictures.  A digital camera will do just fine.  Throw in some natural lighting and vary up the angles and you will have some great shots.   Once you have your images together, consider putting them on a real estate flyer.  You can choose your template and design it as you wish.  This is a great way to show off your properties.

2. Put out valuable content

As a real estate agent, your main focus is home buyers and sellers but not everyone one is actively looking to buy or sell.  For this reason, it is important to position yourself as someone to turn to for valuable information. This could be anything from home design tips or local events and news. Providing shareable content will further expand your exposure to potential clients and you will be the first one they call when they are ready.

3. Have an active presence on Social Media

Using social media to grow your real estate business is key to your success.  In addition to posting your latest home listing, you need to provide content that is of value to your audience. Posts in regards to restaurants, schools, local concerts and business openings are all great things to share. You should also take the time to interact with your audience by asking questions and responding to comments.  This helps show your followers that you are passionate about your job and the neighborhoods you represent.

4. Referrals

Referrals are by far one of the best ways to get more business but most real estate agents are not putting forth the effort necessary to get them.  Come up with a strategy to request referrals from clients and make it standard practice.  People trust the recommendation of a friend or family member over any other form of marketing so it is definitely worth your time.  If you have done a great job for your clients, they will have no problem passing on your business card.

5. make sure your Database is clean

If your database is outdated or just has bad data, all your efforts to create great content will be for nothing.  Be sure to regularly clean up your data and never leave anyone on it that has requested to be unsubscribed.

6. keep in touch with Clients

Real estate is all about building relationships and keeping the connection going.  As we mentioned above, your clients are not always going to be contacting you for your services.  But you do want them to remember you when the time comes.  A great way to maintain communication is with email newsletters.  Another great way to maintain that connection is by simply picking up the phone and thanking your clients for their business.  This can be done right after a transaction or even a year down the road.  If you have the budget, you can also think about sending out birthday cards or holiday cards.  Your clients will enjoy receiving something that does not have to do with a business transaction.

7. Install Live Chat on your Website

When potential clients come to your website, you want them to have the best experience possible.  One of the best ways to ensure this is by installing live chat software on your website.  It will give your visitors the ability to communicate with you in real time so any questions they may have will not go unanswered.  You will definitely be creating a better user experience for your visitors and you also get valuable information that can be used for a follow up phone call.

8. Automate Your Marketing

For real estate agents, it is essential to always have prospects in the pipeline.  With that being said, there is quite a bit to get done on a daily basis in order to run a successful business.  For this reason, scheduling out your posts to Instagram and any other social media platforms you are on is a real time saver.  If you find yourself struggling to come up with great content to share, consider using a company that can create custom social media content for you.

 

7 Tips For Boosting Your Social Media Performance

 

Social media marketing is continuously growing in popularity.  But as it continues to grow, it becomes more and more saturated.  In order for brands to be able to compete, you must stay in the know about social media trends and adapt your strategies accordingly.

Below are seven tips on how to give a boost to your social media performance.

Your main focus should be providing value


When it comes to social media, people will follow and listen to those that are offering something of value to them.  This can be in the form of providing expert recommendations on industry resources or intelligent commentary on the latest trends in your niche.  Your goal is to become the source to turn to for your industry.  Make certain that every post you make to your social media accounts  is something of use and of value.  Then you want to monitor the type of feedback and engagement you receive that way you know to keep doing what is working best. In addition, it is essential that you are posting consistently as well.  Posting a few times one week and going silent the next will cause people to unfollow you.  One of the best things you can do to help you achieve consistency is to schedule out your posts to Instagram and other sites like Facebook and Twitter.  By doing this, you don’t have to be constantly thinking about what to post next or even forgetting to post.

Start going visual


Social media is highly visual so using images along with your content is a smart idea.  Platforms like Instagram and Pinterest are solely visual so it goes to show you how engaging images can be. Start adding visuals and you will definitely see a boost in your social media traffic.

Don’t forget to be social

Back in the day, keeping a strictly professional persona was how you managed a branded account.  Fast forward to today and things have completely changed.  Nowadays, people also want some sort of entertainment value.  You have to start putting the focus on engaging directly with your audience. Post things that are funny, respond to comments, be silly.  Whatever you need to do to connect with your followers on a personal level is key to building up your social media presence.

Know which platforms your target audience prefers

Every social media platform from Facebook to Instagram has certain demographics.  Facebook tends to cater to a somewhat older audience, Twitter is popular among all ages, Instagram is on the younger side, Pinterest is primarily females in their 20’s and 30’s and the famous Snapchat is huge among teenagers.  It is essential that you know the demographics of your target audience in order to determine the right platform and the right tone in which to address your followers.



Don’t forget about hashtags


Bottom line when it comes to hashtags is that they work if used properly.  A campaign centered around a great hashtag can bring any brand great rewards. Ritetag  is great for providing hashtag ideas for your social media updates, especially for Instagram and Twitter. It is also helpful in providing ideas for content and what topics to focus on. 



Keep up with your blog

Your blog is a very important piece of your social media marketing. It not only gives you free reign to come up with your own content but it is also a branded platform you can use to further catapult yourself. The key with your blog is to make sure you are integrating it with all your social media accounts.  This will help boost your traffic and posting content your audience finds value in will keep bringing them back to your blog. 



Focus on mobile


The internet has made the world a much smaller place. It has allowed us the ability to communicate with people from all over the world no matter how far.  With that being said, it is no longer necessary to focus on a global scale.  What is important is to make certain that you are focusing on the mobile side of things.  People need to be able to easily reach and communicate with your brand regardless of the type of device they are using.  As we move into 2018, this could not be more relevant. 

 

 

6 Ways To Boost Your Business’s Instagram Strategy

 

On average, 80 million plus photos make their way onto Instagram every day.  For this reason, it is key that your strategy is on point.  With the number of users increasing everyday and its high level of brand engagement (much higher than Pinterest, Facebook and Twitter combined) Instagram has really become one of the key platforms to be on for marketers across all industries.

Below are five tips on how to boost your business’s Instagram strategy.

1. Come up with a style for your feed

Instagram is completely visual so you want to begin by evaluating your imagery.  You should be creating consistency across everything from color to composition.  Whatever market your brand targets, the visual style of your feed is crucial in showing your brand’s story.

In order to ensure consistency you need to monitor the following:

  1. It is important to have a specific color palette in order to achieve consistency. Whether it is bold colors or more warm ones, come up with your own signature style.
  2. Prior to uploading a new image, think about the tie in it will have with the other ones you have posted already. You want to be able to preview your images before posting them so be sure to check out the many apps that can do this for you.  They will also allow you to put multiple pics in a grid so you can tell a story.
  3. Doing a series of photos is good for helping you establish some consistency on your feed by giving you a chance to tell a story through your images.

2. You need great photography

If you scroll through the feeds of some of the most popular Instagram accounts they all have one thing in common, great photography.   With so many photos being uploaded everyday, there is no room for lackluster photography.  Invest in a decent camera that will give you great quality photos.  Also give thought to doing a batch photo shoot where you take a bunch of images.  You may even take enough to fill your feed for a month.  By doing this, you can schedule your Instagram posts for the entire month in one shot.  It is also a great idea to sprinkle in some real-time photos too.

3. Come up with the right mix of content

In order to keep your followers interested and engaged be sure to mix up your content a bit.  This can be easily achieved by dividing up your content calendar into different groups with the end goal being a cohesive picture of your brand. Just make sure your schedule is consistent whether it’s posting once everyday or just during the week.

4. Use Hashtags correctly

When it comes to hashtags, it can be easy to overdo it and come off as spammy.  With that being said, it doesn’t mean you should be using fewer of them.  Hashtags help you find content that fits your interests and it is also the way other people find your content.  Instagram caps the number of hashtags you can use in a post at 30, but in many cases using ten does the job. At the end of the day, the right number for your business really comes down to your brand and who your target audience is.

When deciding which hashtags to use, you do need to be strategic. Popular hashtags can be a good idea but you also do not want to use ones that are too generic like a #tbt, which pulls up millions of images.  Yours would just get lost in the group. What you want to focus on are hashtags that are specific to your image. You will need to experiment with both unique and trending hashtags to find the right mix. Done right, hashtags will help you boost your number of followers, engagement and your overall relationship with your community.

5. Get involved with Branded Hashtags

The majority of the top companies are to thank for many of the most popular hashtags circling social media right now.  That number will continue to go up as more and more brands find their niche on the platform.  Branded hashtags are great for building a community for your fans and for both encouraging and centralizing user-generated content.

6. Go with a professional

Taking photos with the right amount of everything to make them pop is not easy.  If it is within your budget, it is well worth it to hire a social media manager who can provide you with great photography.  If you happen to have a marketing person already, consider outsourcing the photography alone.

 

 

 

 

 

 

 

An Introduction to the California Department of Motor Vehicles

dmvThe California Department of Motor Vehicles or DMV is responsible for the licensing of drivers in the state and also the registration of private and commercial vehicles. Here is some information to guide you. The DMV constantly strives to improve their processes and customer service. Some basic information is provided below and you can review more on their website at https://www.dmv.ca.gov. You can also download forms and handbooks from their website.

Driver’s Licensing

Provisional Permit A person of at least 15 ½ years of age but under 18 may apply for a provisional permit to learn to drive a vehicle. You will need to complete DL 44 to apply and go to the website and make an appointment at a Driver’s License Processing Center. Check your local offices to find one closest to you. You will have to pay a fee for this and you can find this information on their website. Be sure to download the Driver’s Handbook from the website. This is available in many languages.

You must provide proof of Driver’s training and pass a vehicle and written test before you will be granted a Class C license. Typically you will be required to renew your license on your birthday approximately every four years. You may or may not be required to retake a written test. Please refer to the FAQs for specific information.

If you have recently moved to California from another state or country you must apply for a California Driver’s license. Follow the normal licensing instructions.  If you’re a resident of Oakdale, California – you can access DMV services at AmericaSmog.com

ID Card Using the DL 44 Form you can also apply for a California ID Card. Please see the checklist for the documentation that will be needed and any fees that are required. Senior Citizens should also check to see if they are required to pay a fee for ID Cards if they are no longer driving.

Suspended Licenses

If your driver’s license is suspended or revoked for any reason you will have to pay a fee to have it restored and possibly go to court to have your driving privileges returned. In the case of receiving a DUI, the fees and or fines can be very expensive not to mention that your personal insurance will be affected. Please check the section on the website by typing “Suspended License” in the Search Box to see what applies to your situation. If you drive on a suspended license you can be subject to arrest and permanently losing you driving privileges. Please obey the law and protect yourself and others. Please do not drink and drive or text and drive.

If your license is suspended for health reasons a medical doctor is required by law to notify the DMV if someone is incapable of driving for a physical or mental condition. In this case the licensee will receive a letter from the DMV stating that their privileges have been suspended until such time that a medical evaluation shows that they are now recovered and capable of driving safely is received and approved. You may contact the Driver’s Safety Office and they will explain the process of having your license restored.

Vehicle Registration

All vehicles driven in the state of California must be registered and yearly fees paid to operate them. Please refer to the Vehicle Registration section on the website for detailed information regarding your vehicle. Automobiles operated in the state must comply with emission standards required by state law. If you have moved here from another state in which your vehicle is registered please visit the Vehicle Registration tab on the website for more detailed information. All motor vehicle operators are required to have valid insurance for their vehicles and this information is provided by the insurance company you have signed up with. Please refer to the website for information about the requirements.

Motorcycles

Standard Motorcycles operated on California Highways and streets are required to be registered. Off Street vehicles such as Trail Bikes do not need to be registered but must have a decal provided from the DMV. Again, please refer to the specific DMV guidelines to determine which requirements you must meet.

Commercial Vehicles

The DMV has special requirement for Commercial Vehicles. You must also have a DMV Commercial Driver’s License to operate one. Please look in the Driver’s Licensing section for the guidelines and requirements and fees associated with completing the licensing process.

The job of the California DMV is to protect and properly license all drivers and vehicles on our roadways. This is has been a basic introduction to the California DMV. Please visit their website listed below for more detailed information.